Like it or not, we live in a world dominated by social media. While many older forms of media continue to exist and to exert their influence, all have in some way had to bow before the ascendancy of new media. It is pervasive, it is ubiquitous, it is addictive, and it is changing everything.
Yet because social media rose with lightning speed and so quickly became nearly omnipresent, we may already have lost sight of the influence it has over us. David Foster Wallace once famously told of two young fish who were swimmingly merrily along when they met an older one. That older fish nodded at them and asked, “How’s the water?” As they swam away, one turned to the other to ask “What’s water?” And in much the same way, social media has become so integral and essential a part of our lives that we may have stopped noticing it. Yet it is so dominant, so powerful, so manipulative, that we need to notice it and to ask how it is changing us, how it is forming us, how it may even be owning us.
Chris Martin’s new book Terms of Service: The Real Cost of
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