If you’ve followed Christian writers for any time, you’ve probably seen quite a few write a new book and then request not only that you order their book, but that you pre-order it. If you follow this Christian writer, you’ve recently seen me make that very request. But maybe you’ve wondered why there is all this emphasis on pre-orders. Allow me to explain. There are actually a few reasons why pre-orders are especially important for a successful book launch.
Pre-orders are the #1 sign to booksellers that there’s interest in a book. Bookstores no longer just stock what they think will sell, but are increasingly looking to data and algorithms to tell them which books will be of special interest to readers. In large part, they look for books that have generated strong pre-sales. Basically, every pre-order is a message to a retailer that they should pay attention to this book. Retailers will sometimes lower prices during the pre-order window if there’s significant interest. This helps everyone get the best price. Many retailers, like Amazon, offer Pre-order Price Guarantees so you are sure to get the best price they offer from the time you pre-order until the
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