On a recent Zoom call with half a dozen pastors, one raised the vexing topic of social media. Several of his members had urged him to speak up more in response to racial tragedies that had consumed the nation in previous weeks. “I’m not sure what to say or do,” he repined. His own thinking about the incident and its aftermath were still in process. Plus, did he have a responsibility to speak out on social media? Was he complicit in the injustice if he didn’t speak out? A lot of people had been pointing to quotes from Martin Luther King, Jr. and Elie Wiesel saying as much.

Another pastor immediately sympathized: “Some of my members want to hear more outrage from me. Others want to make sure I don’t sound like an echo of mainstream media.” He shrugged his shoulders, “I don’t think I satisfy either group.”

Knowing how to pastor in the age of social media can be bewildering. We feel its opportunities and its perils. We can encourage dozens or even hundreds of people with a tweet. But . . . we can also pick fights we don’t mean to pick. We can stir up foolish controversies. Apparently, we


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