Christians find their ultimate hope not in this life, but in the life to come. But how do you convey this concept in evangelism without sounding like a lunatic? Should you do this at all? Much evangelism seems to have given up on even trying this. Isn’t it already enough for the unbeliever to swallow that he’s a sinner, Jesus died on the cross and rose again for sinners like him, and—by the way—he must repent and place his trust in this risen Jesus so that he can spend eternity with him? Should we really talk about heaven when we share the gospel?

My answer to this question is a resounding yes. Ultimately, as Paul wrote to the Corinthians, “ If in Christ we have hope in this life only, we are of all people most to be pitied .” (1 Cor 15:19). Heaven is what all of us are ultimately longing for, whether we’re aware of it or not. And, in fact, this is where I would start in my evangelism.

GREATEST DESIRES

I like to talk to unbelievers about their greatest desires. Sometimes it takes some time, but typically they’re able to articulate what they really long for. It might be true


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