Delivering announcements can be intimidating, but thank God it’s less difficult than it sounds. What’s difficult is finding the humility to prepare well for what feels like a less-glorious part of the worship service.
What makes for good announcements? In four words, they should be specific, worshipful, credible, and brief.
SPECIFIC
The point of announcements is to make sure everyone knows the details about what’s happening and how to follow up. Though that information is probably available elsewhere, repetition keeps the group on the same page.
The most important details are those that answer the question, “What should I do if I’m interested?” This could sound like anything from, “Sign up in the lobby,” to, “Come to the information meeting this Tuesday at 7 p.m.” Give them specific details, and tell them exactly what to do next.
WORSHIPFUL
Often announcements are bemoaned as a distraction from worship—and they can be. But if everything a church does together is part of our worship, announcing them on Sunday should be also. In these announcements, we get to hear concretely how Scripture is moving this congregation to act together.
Sometimes, it helps to explicitly make the connection between worship and an announcement, but
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