In the past few weeks I have seen a fair bit of discussion about book endorsements—about those little blurbs you so often find inside the first few pages or on the back cover of a newly-published book. There seems to be some consensus that the entire endorsement system is faulty, but little consensus about what to do about it. I thought I’d give a behind-the-scenes glance at the system based on my understanding and my experience and then offer a few of my own thoughts about what, if anything, should be fixed.
How Endorsements Work
After an author completes a manuscript, and after an initial round or two of editing, the publisher begins to seek endorsements. Most often it is the responsibility of the author to request and provide these, though occasionally the publisher will make the request—especially with better-known authors. The publisher usually provides a PDF of the manuscript in near-final condition with the option to instead receive it printed on plain printer paper (since at this stage it has not yet been printed as a bound book). It almost always comes with a warning that the contents may still change a little bit as editing
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