A short time ago I shared a behind-the-scenes look at book endorsements—why publishers and readers demand them and how they come to be. I did this to simply tell people how they work and to address some of the critiques of the system. Today I’d like to do something similar with conferences—to tell what comes with being a speaker at Christian events.

Before I do anything else, let me say that it’s a tremendous honor to be invited to speak at a conference and, even more so, to speak at a local church. I do not take lightly the privilege of being able to stand in the pulpit or podium at a church or event. And I’m certain I’m not alone in this.

Preparing for a Conference

Some conference speakers are chosen because of their experience or expertise on a specific topic. Others are generalists who are capable of speaking on a wider variety of topics. Often at least one or two speakers at each event are chosen more for their popularity and their likelihood of drawing a crowd than for any other factor. There, are, after all, costs involved in hosting an event and conferences tend


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