I have been blogging at Challies.com on a daily basis for just over 18 years now. That long commitment has allowed me to write thousands of articles and hundreds of book reviews while also sending millions of visitors to other sites through the daily A La Carte feature. While I have also written a number of books and filmed quite a lot of videos, the blog has always remained the “main thing.” Over the past few years much of the site’s content has also been translated to Spanish and other languages—a fact that brings me great joy.

One of my great desires through this time has been to freely give away as much as possible. I intend for it to always remain entirely free for all who visit. While for obvious reasons I cannot give away my books, I’ve made it my goal to ensure that just about everything else has been freely and widely distributed. This has been possible largely because of advertisers. However, as the internet continues to develop and the advertising market continues to shift, this is no longer quite as easy as it once was. Similarly, affiliate programs are generally becoming weaker, not stronger, over


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