“Do you not know that in a race all the runners run, but only one receives the prize? So run that you may obtain it. Every athlete exercises self-control in all things. They do it to receive a perishable wreath, but we an imperishable. So I do not run aimlessly; I do not box as one beating the air. But I discipline my body and keep it under control, lest after preaching to others I myself should be disqualified.” —1 Corinthians 9:24-27

Jesse was in his forties and had a successful track record as a crackerjack salesman and executive in several Fortune 1000 companies. His success led him to start his own business. His desire was to found and run his company on biblical principles and commit part of the profits to Christian missions.

The company grew and profits came, and Christian missions benefited. Over time, however, the principles of Christian ethics remained in writing, but the operating activities began to veer from the desired targets. Why this happened is anyone’s guess, but, for many observers, the facts of the decline left disappointment in their wake—high staff turnover at the company, disillusionment for what it meant to be


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