It’s hard to remember or even believe, but there was a time when social media consisted solely of blogs. Blogs were the way writers escaped the gatekeepers of old media to gain a voice of their own on the marvelous new medium we called the World Wide Web. Blogs were an interactive form of communication in which communities of writers would engage with one another while readers would provide feedback through comment sections. It was far from a perfect setup, but it worked well enough and a lot of good came from it. However else we tell the story of the rise and spread of Reformed theology in the early part of this century, for example, we cannot tell it apart from blogs.
But eventually alternative forms of social media sprang up and began to displace blogs as the next big thing. Twitter and Facebook were most prominent, but there were many others besides. Then came the rise of video, first on YouTube and then on Vine and Instagram and TikTok and other “reel” formats. Podcasts arrived on the scene and Substack newsletters. The people had claimed the right to have a voice that was unmediated by
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