In our church in Dubai, we have witnessed conversions of people from Eritrea and Uzbekistan, Syria and South Africa, Scotland and Spain, Iran and India, the Netherlands and Bolivia, Germany and China, and more. They are from religious and non-religious backgrounds, traditional and progressive, Muslim and Hindu, young and old.

What’s the key to unlocking the hearts of these people from such an array of cultural and religious backgrounds?

The answer is, there is no cross-cultural key. We don’t do evangelism in Dubai any differently than we would anywhere else. Our evangelistic methods are singularly uncreative and old-fashioned. To suggest that some people are easier to convert than others is foreign to the Scriptures. All of us, by nature, are “far off” (Acts 2:39). So in our evangelism we must bear witness, pray, and await the sovereign move of the Spirit.

There is no “key” for escaping a spiritual morgue.

But this doesn’t mean that cultural diversity is irrelevant to evangelism. Most of the world’s cities are becoming more and more ethnically diverse. With more than 200 nationalities in its labor market, Dubai is ahead of the curve in this area. The world has descended on Arabia, bringing both challenges and


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